February 2012
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Feb 7th
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January 2012
1 post
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Jan 31st
November 2011
1 post
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October 2011
7 posts
Oct 27th
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Oct 26th
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Oct 24th
9 notes
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So you’re running a Facebook contest…
Working in public relations, we’ve all faced this challenge.  You stare at your Facebook fan page and ask yourself, “How do we get more fans?”  Referring to my colleague Candace McCaffery’s post Making Sense of Measurement: Social Media ROI, sometimes quantity is okay depending on the program and the reach you are trying to accomplish but it should always be backed with quality and fan...
Oct 21st
3 notes
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Oct 19th
4 notes
Oct 19th
Real-Time Marketing Requires Real-Time Action And...
The world moves fast.  Very fast.  And it is pretty accepted that how we market is changing.  Some may try to cling to world of building offers and pumping them to the four corners of the internet in the hopes of driving some traffic back to your site and, if the Gods smile upon you, selling something. But this is not going to work in the new world order given where consumers are spending their...
Oct 19th
1 note
September 2011
1 post
Social Media & Peer Pressure: What Does It Take To... →
On one level, the research that emerged from HP Labs Friday is unsurprising: we tend to bow to peer pressure, and it’s as true in social media as in real life. But how much peer pressure does it take, and what other factors come into play? The answers may surprise you.  Read more.
Sep 17th
June 2011
3 posts
Jun 8th
The ROI of Social Media
Happy to have contributed to this!   Great collaborative project between incredible marketers and community managers across the country.  Looking forward to more great discussions with The Collabs! The ROI of Social Media View more presentations from The_Collab
Jun 3rd
Jun 3rd
12 notes
May 2011
7 posts
social nerdia: Tweet Link: How to Pre-Populate... →
socialnerdia: Have you ever seen a link that leads to a pre-populated box on Twitter? Let’s call this a “Tweet Link.” Unlike the official Twitter button and other ReTweet means like TweetMeme, which allow you to encourage content sharing on Twitter through javascript, a “Tweet Link” lets you convert…
May 27th
1 note
8 Brands That Have Found Success on Facebook &... →
Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media. Any brand worth their social media salt has a presence on Facebook. But just because a brand is…
May 25th
May 11th
3 tags
May 10th
How Frito-Lay Set Newest Facebook Like Record →
May 5th
May 5th
57 notes
The awkward moment when you spell a common word...
psychologicallyscarred: YES YES YES.
May 3rd
108,450 notes
April 2011
10 posts
Apr 29th
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Apr 21st
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Apr 21st
Apr 21st
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Apr 20th
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A World Without Google →
Apr 14th
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March 2011
2 posts
Mar 9th
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Mar 7th
June 2010
2 posts
10 Social Media Tips for B2B Marketers
According to a recent study, 60% of B2B marketers plan to increase social media marketing spending this year.  Sometimes, the approach is the same as it would be in non B2B marketing, sometimes it can be very different. Mashable put together ten tips: 1. Use Twitter Effectively 2. Figure Out Your ‘Social Voice’ 3. Take Advantage of Opportunities on LinkedIn 4. Start a Blog 5. Monitor Your...
Jun 4th
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May 2010
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May 28th
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May 21st
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May 21st
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May 19th
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May 19th
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May 10th
April 2010
10 posts
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Apr 27th
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Apr 24th
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Apr 22nd
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Apr 20th
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Apr 15th
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Apr 9th