Nathan Jokers

Social junkie, creative thinker, numbers ninja and coffee addict. Love exploring all things social media and how it moves and shakes marketing.
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On one level, the research that emerged from HP Labs Friday is unsurprising: we tend to bow to peer pressure, and it’s as true in social media as in real life.

But how much peer pressure does it take, and what other factors come into play? The answers may surprise you.  Read more.