Nathan Jokers
Social junkie, creative thinker, numbers ninja and coffee addict. Love exploring all things social media and how it moves and shakes marketing.
Who I Follow
“Over the past month, we’ve seen Fanta’s re-branding efforts (led by Ogilvy) lean heavy on CGI and stray from using actual people in its advertisements. Yeah, a fake 3D city looks pretty cool, but how do you get a targeted youth demographic to spontaneously break into a dance party in real life? Well, you apparently turn college kids’ elevator rides into “Candid Camera” meets “Soul Train.” And of course, you do this social experiment at the hardest-partying college in the known world.”
(via Fanta Invades University of Wisconsin Elevator - AgencySpy)
