According to a recent study, 60% of B2B marketers plan to increase social media marketing spending this year.
Sometimes, the approach is the same as it would be in non B2B marketing, sometimes it can be very different.
Mashable put together ten tips:1. Use Twitter Effectively
2. Figure Out Your ‘Social Voice’
3. Take Advantage of Opportunities on LinkedIn
4. Start a Blog
5. Monitor Your Industry
6. Be Consistent and Don’t Be Afraid to Follow Up
7. Leverage Your Analytics for Business Metric Measurement
8. Find and Follow Industry Influencers
9. Use Social Media for Giveaways and Promotions
10. Don’t Be Creepy
You can read the full article here: b2b social media tips
(via digital-diva.co.uk)